According to the study “50 Stats, You Need to Know About Content marketing,” conducted by News Cred, 9 out of 10 companies traded today create content. However, do you know how to create a content marketing strategy optimized for your brand? Follow the steps in this article so that you will have an effective content. A content marketing campaign must be done with a set of basic rules that will help you differentiate yourselves from the competition and add value to your target audience.
Every marketing campaign should relate to objectives previously set. Various actions you perform will vary depending on your claims. For example, if you want to present a new product, you will put more emphasis on their descriptions and show their benefits. If you do branding, content should describe and promote the brand itself.
Another essential factor is to know who is your target audience so that you will know where your campaign is heading. Be mindful of customers characteristics. Their needs, tastes, and preferences are some of the things you have to keep in mind when preparing your content. Your content should seek to capture their attention and interest.
Language level appropriate to the recipients
Another important point is to use a language that suits your target users. Sometimes you have to use a more familiar or more specialized style. Regardless of your writing style, always respect the rules of grammar, without making mistakes or falling into slang spellings.
When sharing content outside your brand, you have to plan a good strategy content curation. Having at hand a list of reliable and accurate sources will inspire confidence and credibility of information. These can be divided among experts in the field, your competition, etc. Also, you must always counter with other sources.
A strategy of optimal content should not be limited to texts, as videos and images can make a great significance. Audiovisual content simplifies the process of understanding of the recipients and gets a higher rate of attention and memory.
Quality over quantity
The truth is that the latest changes in Google algorithm increased the importance of large blocks of text. However, you cannot write for the sake of writing. You must grasp the essence of the message, the point and not to repeat over and over again. Otherwise, you will end up getting bored readers.